Limited ROI resulting from ineffective trade promotion spending
Trade Promotion Management software
Empower promotion planners to adjust flexible models and calculations to match your evolving needs.
Outpredict. Outplan. Outperform.
With Anaplan CoPlanner for Demand Planning.
With Anaplan, you can optimize trade promotion management by collaboratively planning at aggregate and detailed levels, and easily add promotions, campaigns, and products without delay. Empower promotion planners to adjust flexible models and calculations to match your evolving needs.
Why Anaplan Trade Promotion Management software?
Create an optimal promotion plan
Accurately align trade promotion planning spending with distributor and end customer demand signals across all product, geography, and time periods.
Break away from email-based data sharing
With zero-latency dashboards, your company can share procurement data across internal and external partners and suppliers to improve visibility to cost savings opportunities and accelerate planning decisions.
Track and identify ineffective promotions
Increase trade promotion planning margins while you allocate promotions spending effectively across the enterprise by tracking promotions spending and promotion ROI across historical and actual data.
Analyze promotions with data visualization
Generate zero-latency reports and dashboards on all demand plans, forecast KPIs, and actuals. Enable highly interactive reporting and analysis on promotion data.
Empower master data maintenance
Enable end users to easily create and modify any master data in real time for new products, customers, and promotions.
Common Challenges
Anaplan Capabilites
Provide insights into effective trade promotion spending, allowing organizations to increase the amount of promotions that result in positive ROI
Lack of growth from trade promotions
Align trade spending with promotions that drive overall revenue while decreasing trade spending
