Debate strategy, not data
Centralize your sales, marketing, HR and workforce, and financial data for faster decision-making.
Sales and marketing planning
Silos eliminated.
GTM teams connected. Competition outpaced.
The only AI-infused planning, analysis, and reporting platform for sales and marketing leaders to optimize their go-to-market (GTM) strategies for a competitive advantage.
Anaplan for Sales and Marketing
Identify and prioritize high-revenue market opportunities to guide smarter investments, planning, forecasting, and budgeting — empowering you to confidently take action.
Solutions for the office of the CRO
Sales performance management
Design, measure, and optimize a data-driven sales strategy that connects directly to your marketing and financial plans.
Marketing performance management
Allocate your marketing resources to activities, programs, and campaigns with the greatest revenue potential.
Discover purpose-built, ready-to-deploy Anaplan applications for GTM
Built on the Anaplan agile cloud-native platform, these applications, offering out-of-the-box functionality, are designed for rapid deployment of essential sales and marketing business uses and incorporate best practices for quick value realization.
Top sales and marketing leaders
plan with Anaplan
- LinkedIn transforms GTM planning for flexibility, agility, empowerment
- Improved compensation processes motivate client-facing teams at Marsh
- Jaguar Land Rover increases short term forecast accuracy to 98%
- Lion Australia toasts the success of improved trade promotions
"Anaplan has greatly reduced the frustration and anxiety that used to come with a lot of our planning processes."
Rachel Krall, Senior Director, Go-To-Market Operations, LinkedIn
"Anaplan has enabled more time to be spent with clients, which is how it should be."
Kristin Jaffee, Senior Vice President Finance for Global Operations, Marsh
"When we were looking at vendors back in 2018, Anaplan stood out for its flexibility in a time of change. As we've progressed through our journey with Anaplan, that flexibility has been hugely positive on the way we plan at JLR."
Matthew Dickerson, Head of Anaplan CoE, JLR
“The improved self-service capabilities we now have allow our marketing teams to gain better insights into how campaigns are performing and delivering value... This, in turn, results in improved sales and profits for our retailers.”
Swaroop Khekale, Planning and Insights Leader, Lion Pty
Discover the platform go-to-market leaders trust.
Be the next.
Find out how you can improve sales and marketing decision-making to stay one step ahead of your competition.
