Sales Performance Management in Life Sciences

Join Actelion, a pharmaceutical company of Johnson and Johnson, and Deloitte for a webinar on effective sales performance management and planning in disruptive times.
The pharmaceutical industry, by nature, is characterized by lengthy R&D cycles, heavy investments, and very specific product life cycles. Understanding and having the ability to accurately predict patient behavior, the market potential, and pricing effects are vital to managing sales performance—even more so in these uncertain and disruptive times.

Join this webinar to learn about:

• The challenges a life sciences company faces when managing sales performance.
• The point of view and solution set Deloitte has built around Sales Performance Management (SPM) in Life Sciences.
• The experiences, values, benefits, and lessons that Actelion has obtained through the implementation of patient-based sales forecasting in Anaplan.

Hear from Actelion and Deloitte about the organization’s approach to sales forecasting, resulting in more transparency and cross-functional collaboration, leading to better forecasting decision-making.