Bridging the gap: Connecting strategy and execution through better sales planning

Business leaders and C-suite executives are charged with devising the strategies that chart the future of their organizations. For those strategies to be effective, they need to be executed in the field. What’s the bridge that connects boardroom strategy and field execution? Sales Planning.

Join Steve Silver, Sales Operations Senior Research Director at SiriusDecisions, and Jason Loh, Global Head of Sales Solutions at Anaplan, as they provide a repeatable process and best practices for improving sales planning and transforms high-level strategy into business success.

You’ll learn how:

• Successful sales planning helps you segment your market and align your sales team
• High-performing companies leverage their sales planning processes for better execution
• Best-in-class technology can enhance sales planning by incorporating inputs from across the organization