Anaplan named a Leader in the inaugural IDC MarketScape for Sales Performance Management 2025

Adapting your go-to-market strategies to meet the demands of complex customer journeys and market volatility can be challenging. According to the IDC MarketScape: Worldwide Sales Performance Management 2025 Vendor Assessment, “Comprehensive SPM solutions enable accurate performance tracking, real-time monitoring of sales activities, and data-driven decision-making, leading to improved sales forecasting accuracy and better territory management.”

Anaplan has been recognized as a Leader with the report noting, “Anaplan’s platform stands out for its commitment to regular feature updates and continuous improvements, ensuring it evolves to meet the dynamic needs of businesses.” The IDC MarketScape report notes, “The platform is particularly valuable when you require real-time collaborative scenario modeling and “what-if” analysis capabilities, combined with AI-powered account targeting, territory planning, and quota optimization. Anaplan is an ideal choice for businesses looking to break down departmental silos and create a single source of truth for enterprise-wide planning, especially when you need dynamic, agile planning capabilities that can quickly adapt to market changes and organizational restructuring.”

To explore why Anaplan was recognized, read the report.