Aviva expands its deployment of Anaplan’s scenario planning and analysis platform

UK insurance industry leader leverages Anaplan to transform financial and operational planning

MIAMI, FL - Anaplan, the leading scenario planning and analysis platform designed to optimize decision-making in today’s complex business environment, announced today that Aviva, expanded its deployment of Anaplan to enhance its approach to financial and operational planning. The company has deployed numerous use cases including Zero-Based Budgeting (ZBB), Profit and Loss (P&L) modeling, and cashflow management for real assets.

Aviva, the UK’s leading diversified insurer, selected Anaplan to more quickly adapt to industry dynamics, including macro-economic changes. By leveraging Anaplan, Aviva is streamlining its budgeting processes and improving financial forecasting accuracy. Over 30 connected Anaplan scenario planning models will be deployed to address revenue, operating expenses, IT costs, tax, and asset management.

This deployment is designed to enhance data consistency and transparency in planning activities, ensuring that decision-making aligns with strategic priorities. Anaplan’s ZBB supports expense forecasting, while driver-based P&L and cashflow modeling for asset management will provide deeper financial insights. These capabilities are expected to deliver real-time, data-driven insights, enabling Aviva to make confident, informed decisions for sustainable growth.

"Expanding our deployment of Anaplan is a key milestone in enhancing our financial and operational planning capabilities," said Gaj Ganandran, Group Performance Director at Aviva. “By streamlining budgeting processes and improving financial forecasting accuracy, we can ensure data consistency and transparency, enabling us to make informed decisions for the long-term success of our business.”

"We are thrilled to deepen our partnership with Aviva, as they further leverage Anaplan's advanced planning capabilities," said Dayne Turbitt, Senior Vice President, Managing Director EMEA at Anaplan. "This expansion will not only enhance their financial and operational planning processes but also drive a culture of data-driven decision-making and innovation. We are excited to support Aviva as they achieve new levels of efficiency and agility." 

About Aviva

We are the UK's leading diversified insurer and we operate in the UK, Ireland and Canada. We also have international investments in India and China. We help our 20.5 million customers make the most out of life, plan for the future, and have the confidence that if things go wrong we'll be there to put it right. We have been taking care of people for more than 325 years, in line with our purpose of being 'with you today, for a better tomorrow'. In 2024, we paid £29.3 billion in claims and benefits to our customers.

About Anaplan

Anaplan is the only scenario planning and analysis platform designed to optimize decision-making in today’s complex business environment so that enterprises can outpace their competition and the market. By building connections and collaboration across organizational silos, our platform intelligently surfaces key insights — so businesses can make the right decisions, right now.​

More than 2,400 of the world’s best brands continually optimize their decision-making by planning with Anaplan. To learn more, visit www.anaplan.com.