Go-to-market (GTM) Planning for Technology

Top tech companies plan
with Anaplan

Unify your revenue team with connected GTM planning

Go-to-market planning eliminates guesswork, enabling faster, smarter decisions and fostering collaboration to stay competitive in the fast-paced tech industry.

Grow revenue faster

Align your revenue team with a strategy that targets high-potential opportunities, improves landing new customers, drives expansion, boosts retention, and ensures quotas and incentives encourage the right behaviors to hit your numbers.

Optimize resource allocation

Ensure an optimal coverage mix while aligning your investments with opportunities across all areas of the business.

Hire and retain the right talent

Incentivize top sellers, plan for shifts in sales roles requiring new talent, and address regrettable attrition to avoid losing critical capabilities.

Our GTM planning solutions have you covered and connected

GTM planning for tech

Implement flexible, in-year sales plan changes, adapt your strategy to growth opportunities and drive sales efforts confidently.

Sales planning

Optimize quotas, territories, and market segments by aligning sales, marketing, and customer success teams to drive sustainable growth. 

Incentive compensation management

Motivate teams with strategic incentives that reward performance, ensuring alignment with company goals and driving results. 

Sales forecasting

Strengthen pipeline health and revenue reliability with accurate forecasts that keep your team focused on the most impactful deals.

Marketing performance management

Maximize ROI by aligning budgets to real-time audience insights and adjusting strategies based on high-value marketing data. 

Why do leading tech companies
choose Anaplan?

7,500 hours saved annually in GTM operations at LinkedIn
CDW achieves greater revenue from high-propensity customers
One-month implementation assures rapid time to value for Forescout
End-to-end sales performance management (SPM) increases effectiveness by 25–30% at Avanade

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“Anaplan has greatly reduced the frustration and anxiety that used to come with a lot of our planning processes.”

Rachel Krall, Senior Director, Go-To-Market Operations, LinkedIn

75%+

faster territory planning puts sellers to work sooner

2x

more frequent sales planning improves business agility

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Anaplan “can give us visibility of where exactly we want to focus.”

Georgia Katsis, Senior Manager, Enterprise Data Science and Advanced Analytics, CDW

360° view

of customers leverages AI to merge data sources

More customers

with a higher propensity were identified using Predictive Insights with Anaplan Intelligence

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“You can go to a meeting with the CFO or CEO, and when they ask, ‘what if we do this?’, you can run those scenarios in real time.”

Kevin Cerruti, Senior Director, Finance, Forescout

Real-time data

from the field for sales, quotas, and commissions

Saved money

and time accurate forecasting, budget creation, and commission payments

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“Anaplan acts as a catalyst to drive better connectivity across our functions.”

Erik Schlue, Senior Director and Business Portfolio Lead, Avanade

20%

reduction in planning cycle time

10-20%

greater forecast accuracy

Featured resources

Best practices and valuable insights to help you sharpen your strategies and maximize impact in GTM planning for technology.

On-demand webinar

Maximizing Enterprise Value: Transforming Go-To-Market Planning for Growth, Retention, and Stability

Blog

Integrated go-to-market planning is changing the profitability playbook for tech companies

Solution brief

Achieve collaborative and aligned go-to-market planning with Anaplan

On-demand session

Dealing with uncertainty in the new normal

Customer story

Accelerated finance processes support confident decision-making

eBook

Strategic sales planning through market disruption

Discover the platform technology leaders trust. Be the next. 

Leading tech companies rely on Anaplan to build a modern, connected enterprise. Shouldn’t you?  

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Go-to-market planning for tech

GTM planning to outpace your competition and the market

Top tech companies plan with Anaplan

Unify your revenue team with connected GTM planning

Grow revenue faster

Optimize resource allocation

Hire and retain the right talent

Our GTM planning solutions have you covered and connected

GTM planning for tech

Sales planning

Incentive compensation management

Sales forecasting

Marketing performance management

Why do leading tech companies choose Anaplan?

Featured resources

On-demand webinar

Maximizing Enterprise Value: Transforming Go-To-Market Planning for Growth, Retention, and Stability

Blog

Integrated go-to-market planning is changing the profitability playbook for tech companies

Solution brief

Achieve collaborative and aligned go-to-market planning with Anaplan

On-demand session

Dealing with uncertainty in the new normal

Customer story

Accelerated finance processes support confident decision-making

eBook

Strategic sales planning through market disruption

Discover the platform technology leaders trust. Be the next.

Anaplan named a Leader in the inaugural IDC MarketScape for Sales Performance Management 2025 

Top tech companies plan
with Anaplan

Why do leading tech companies
choose Anaplan?

Discover the platform technology leaders trust. Be the next. 