Commercial planning with Anaplan

Seamlessly connect siloed teams to deliver a holistic view of brand performance across markets, channels, and categories.

With Anaplan’s commercial planning solution, commercial teams at consumer products companies can collaborate with finance, customer, brand, and marketing teams to build and sustain great brands.

Key Benefits:

• Integrated annual planning processes and reconciliation of gaps with options available to the business.
• Optimal, outcome driven allocation of trade and marketing investments.
• Shorter planning cycles: more time evaluating choices, less time gathering data and validating assumptions.
• “What-if” scenario-planning capabilities and quick adjustment of in-year commercial plans based on latest performance, market trends, competitive activity, and other factors.